The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
Wade Jarvis; Cam Rungie; Larry Lockshin
| Year of publication: |
2007
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|---|---|
| Authors: | Jarvis, Wade ; Rungie, Cam ; Lockshin, Larry |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 4, p. 489-513
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Statistische Methode | Statistical method | Panel | Panel study |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541441