Attitudinal perspectives for predicting churn
Steffen Zorn and Wade Jarvis; Steve Bellman
| Year of publication: |
2010
|
|---|---|
| Authors: | Zorn, Steffen ; Jarvis, Wade ; Bellman, Steve |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 2, p. 157-169
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Prognoseverfahren | Forecasting model | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991303