Narrow search
Showing 61 - 70 of 158
Cover Image
Special issue: advancing theory and research in strategic social marketing
Gordon, Ross (ed.); Russell-Bennett, Rebekah (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011610919
Cover Image
Editorial: social marketing : the state of play and brokering the way forward
Gordon, Ross; Russell-Bennett, Rebekah; Lefebvre, R. Craig - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1059-1082
Persistent link: https://www.econbiz.de/10011610926
Cover Image
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan; Gordon, Ross; Jayasinghe, Laknath; … - In: Marketing theory 20 (2020) 1, pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Cover Image
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross; Harada, Theresa; Waitt, Gordon; Gurrieri, … - In: Marketing theory 24 (2024) 2, pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Cover Image
Dead cert or long shot : the utility of social marketing in tackling problem gabling in the UK?
Gordon, Ross; Moodie, Crawford - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10009882309
Cover Image
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross; Moodie, Crawford; Eadie, Douglas; … - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 265-275
Persistent link: https://www.econbiz.de/10009882341
Cover Image
Unlocking the potential of upstream social marketing
Gordon, Ross - In: European journal of marketing : EJM 47 (2013) 9, pp. 1525-1547
Persistent link: https://www.econbiz.de/10010175788
Cover Image
A framework for sustainable marketing
Gordon, Ross; Carrigan, Marylyn; Hastings, Gerard - In: Marketing theory 11 (2011) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10009870757
Cover Image
Towards a framework for critical social marketing : what is to be done for emancipation?
Gordon, Ross; Bádéjọ́, Foluké Abigail; Gurrieri, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 2135-2163
Persistent link: https://www.econbiz.de/10014234305
Cover Image
Strategic social marketing
French, Jeff; Gordon, Ross - 2015
Persistent link: https://www.econbiz.de/10013548160