//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Selected dimensions of service...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
8
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Markenführung
3
Selling
3
Social Web
3
Social web
3
Sports marketing
3
Verkauf
3
Viral marketing
3
Virales Marketing
3
Brand image
2
Critical incident technique
2
Internet marketing
2
Knowledge management
2
Online-Marketing
2
Sales promotion
2
Salespeople
2
Service failures
2
Social media
2
Sponsorship
2
Sportmarketing
2
Verkaufsförderung
2
Verkaufspersonal
2
Avatars
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Bewertung
1
Brand
1
Brand boycott
1
Branding
1
Cognition
1
Collectivism
1
Competitive advantage
1
Complaint management
1
Computer-assisted marketing
1
Consumer behavior
1
Consumer boycott
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
research-article
6
Language
All
English
25
Undetermined
6
Author
All
Melancon, Joanna Phillips
15
Forbes, Lukas P.
14
Dalakas, Vassilis
8
Noble, Stephanie M.
4
Phillips Melancon, Joanna
3
Chen, Qimei
2
Gardner, Mary Jane
2
Griffith, David A.
2
Kelley, Scott W.
2
Noble, Charles H.
2
Vespoli, Eve M.
2
Agnihotri, Raj
1
Bagherzadeh, Ramin
1
Barber, Kenyatta
1
Billiot, Theresa
1
Dixon, Andrea L.
1
Elliott, Dominic
1
Freling, Traci H.
1
Fugate, Douglas
1
Hoffman, K. Douglas
1
Hoffman, K.Douglas
1
Inks, Scott
1
Loe, Terry W.
1
McAmis, Gregory T.
1
Rani, Suchitra
1
Rapp, Adam
1
Rawal, Monika
1
Renier, Olivier
1
Saavedra, José Luis
1
Spiro, Rosann L.
1
Szczytynski, Izabela
1
more ...
less ...
Published in...
All
The journal of services marketing
7
Journal of Services Marketing
4
Journal of the Academy of Marketing Science
3
Services marketing quarterly
3
Journal of business & economics research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business horizons
1
Journal of Consumer Marketing
1
Journal of International Education in Business
1
Journal of Product & Brand Management
1
Journal of Research in Interactive Marketing
1
Journal of consumer marketing
1
Journal of marketing education : JME
1
Qualitative market research : an international journal
1
The journal of applied business research
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
OLC EcoSci
8
Other ZBW resources
8
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selected dimensions of service gender : a study of perceptions of Generation Y
Melancon, Joanna Phillips
;
Forbes, Lukas P.
;
Fugate, Douglas
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 293-301
Persistent link: https://www.econbiz.de/10011406404
Saved in:
2
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
3
Synergistic effects of operant knowledge resources
Melancon, Joanna Phillips
;
Griffith, David A.
;
Noble, …
- In:
The journal of services marketing
24
(
2010
)
5
,
pp. 400-411
Persistent link: https://www.econbiz.de/10008653365
Saved in:
4
Brand rivalry and consumers' schadenfreude : the case of Apple
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010363983
Saved in:
5
Managing rewards to enhance relational worth
Melancon, Joanna Phillips
;
Noble, Stephanie M.
;
Noble, …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 341-362
Persistent link: https://www.econbiz.de/10009295491
Saved in:
6
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Dalakas, Vassilis
;
Melancon, Joanna Phillips
- In:
The journal of services marketing
26
(
2012
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10009519753
Saved in:
7
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
8
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
9
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009896848
Saved in:
10
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->