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The role of brand equity and crisis type on corporate brand alliances in crises
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: European Management Review 17 (2019) 4, pp. 821-834
Persistent link: https://www.econbiz.de/10012089824
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Managing customer complaints : the case of Imperial Orchid Hotels in Thailand
Singh, Jaywant; Crisafulli, Benedetta - In: Services marketing cases in emerging markets : an asian …, (pp. 35-43). 2017
Persistent link: https://www.econbiz.de/10011537859
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Service guarantee as a recovery strategy : the impact of guarantee terms on perceived justice and firm motives
Crisafulli, Benedetta; Singh, Jaywant - In: Journal of service management 27 (2016) 2, pp. 117-143
Persistent link: https://www.econbiz.de/10011564670
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Customer responses to service failure and recovery experiences
Singh, Jaywant; Crisafulli, Benedetta - In: Boundary spanning elements and the marketing function …, (pp. 117-135). 2015
Persistent link: https://www.econbiz.de/10010506706
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta; Dimitriu, Radu; Singh, Jaywant - In: Industrial marketing management : the international … 89 (2020), pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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How Intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of advertising research 60 (2020) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
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Managing online service recovery : procedures, justice and customer satisfaction
Singh, Jaywant; Crisafulli, Benedetta - In: Journal of service theory and practice : JSTP 26 (2016) 6, pp. 764-787
Persistent link: https://www.econbiz.de/10011599230
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Brands and consumers : a research overview
Singh, Jaywant; Crisafulli, Benedetta - 2023
Persistent link: https://www.econbiz.de/10014025891