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From marketing communications to brand management : factors influencing relationship quality and customer retention

Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219

Persistent link: https://www.econbiz.de/10011383849

The influence of personal values and demographic variables on customer loyalty in the banking industry

Henrique, Jorge Luiz; Matos, Celso Augusto de - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 571-587

Persistent link: https://www.econbiz.de/10011384274

Perceived Value in Open Service Environments

Bartenwerffer, Torsten von - 2006

Persistent link: https://www.econbiz.de/10003390770

Exploring the relationship between individual values and the customer orientation of front-line employees

Sousa, Carlos M. P.; Coelho, Filipe - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1653-1679

Persistent link: https://www.econbiz.de/10010235028

Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness

Chatterjee, Patrali - 2011

Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...

Persistent link: https://www.econbiz.de/10013124007

Organizational response to goods failure complaints : the role of culture on perceptions of interactional justice and customer satisfaction

Muralidharan, Etayankara; Guo, Wenxia; Fazel, Hesham; … - In: Global business review 22 (2021) 6, pp. 1327-1344

Persistent link: https://www.econbiz.de/10012660399

Reconceptualizing value creation : exploring the role of goal congruence in the co-creation process

Sheng, Margaret L.; Natalia, Natalia; Hsieh, C. Y. - In: Journal of retailing and consumer services 66 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209712

The effect of convenience store dessert on consumers value and satisfaction

Cha, Seong Soo; Lee, Su-Han - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 191-199

Persistent link: https://www.econbiz.de/10012667341

Role of involvement and commitment in sustaining firm-customer relationships : an empirical investigation

Parahoo, Sanjai K. - In: International journal of procurement management 6 (2013) 4, pp. 407-423

Persistent link: https://www.econbiz.de/10010207624

Can cognitive capital sustain customer satisfaction? : the mediating effects of employee self-efficacy

Alyahya, Mansour Abdullah; Mohamed, Elsayed; Akamavi, … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/191, pp. 1-29

Despite the important role of cognitive capital as a facet of social capital, there is little empirical work examining the causal effect of cognitive capital dimensions on sustaining customer satisfaction. Thus, there is a need to investigate the relationship between these constructs via...

Persistent link: https://www.econbiz.de/10012414603