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Reklame- og tv-reklameforbruget i Danmark 1991 - 1995

Grønholdt, Lars; Hansen, Flemming - 1991

Persistent link: https://www.econbiz.de/10000828891

Commercial effects of television across borders

Hansen, Flemming; Grønholdt, Lars - 1985

Persistent link: https://www.econbiz.de/10000708180

Effekten af TV-reklame belyst gennem virkningerne af annoncering i Vesttysk Tv for afsætningen af dagligvarer i Danmark

Grønholdt, Lars; Hansen, Flemming - 1985

Persistent link: https://www.econbiz.de/10000712884

Modelling purchases as a function of advertising and promotion

Hansen, Flemming; Yssing Hansen, Lotte; Grønholdt, Lars - In: International journal of advertising : the quarterly … 21 (2002) 1, pp. 115-135

Persistent link: https://www.econbiz.de/10008119195

Editorial: From organisational assessment and continuous improvement to learnability, innovability and sustainability

Dahlgaard, Jens Jörn - In: Total quality management & business excellence : an … 25 (2014) 9, pp. 967-968

Persistent link: https://www.econbiz.de/10010418024

A comparative study of quality control methods and principles in Japan, South Korea and Denmark

Dahlgaard, Jens Jörn - In: East Asia : international review of economic, political … 5 (1989), pp. 71-90

Persistent link: https://www.econbiz.de/10001146773

How citizen influencers persuade their followers

Martensen, Anne; Brockenhuus-Schack, Sofia; Zahid, … - In: Journal of Fashion Marketing and Management: An … 22 (2018) 3, pp. 335-353

Purpose: The purpose of this paper is to investigate how today’s new type of opinion leaders, “Citizen Influencers” (CIs), persuade their followers by exploring which characteristics contribute to their persuasiveness. Design/methodology/approach: Combining theories within opinion...

Persistent link: https://www.econbiz.de/10012074792

Double jepoardy fænomenet : en ny m°ade at anskue markedsstrukturen p°a

Martensen, Anne - 1991

Persistent link: https://www.econbiz.de/10000826430

Prioritising investments in marketing activities to improve business performance

Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 25 (2014) 6, pp. 582-601

Persistent link: https://www.econbiz.de/10010336189

Prioritisation of marketing investments in different types of marketing functions

Martensen, Anne; Mouritsen, Jan - In: Danish journal of management & business 79 (2015) 1, pp. 45-69

Persistent link: https://www.econbiz.de/10011441931