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Beyond brand exposure : measuring the sponsorship halo effect

Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10011688971

The role of sports sponsorship in negative new stories about a brand : approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20

This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …

Persistent link: https://www.econbiz.de/10012622512

When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification

Yuan, Shaofeng; Gao, Ying - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 767-784

Persistent link: https://www.econbiz.de/10013370491

Feelings of gratitude : a mechanism for consumer reciprocity

Kim, Yu Kyoum; Smith, Robert D.; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 18 (2018) 3, pp. 307-329

Persistent link: https://www.econbiz.de/10011890929

The effects of second screen use on sponsor brand awareness : a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10011300136

Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence

Martinez, Richard J.; Janney, Jay J. - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10010526785

Brand knowledge transfer via sponsorship in the financial services industry

Yang, Sujin; Ha, Sejin - In: The journal of services marketing 28 (2014) 6, pp. 452-459

Persistent link: https://www.econbiz.de/10010434605

Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms

Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10011452064

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147

Sports sponsorship perceptions : an exploration

Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90

Persistent link: https://www.econbiz.de/10010205378

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