Narrow search
Showing 1 - 10 of 40,917
Cover Image
Consumer tribes: membership, consumption and building loyalty
Mitchell, Cleo; Imrie, Brian C. - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 1, pp. 39-56
Purpose – The purpose of this paper is to extend the emergent consumer tribe literature to facilitate a more complete understanding of the antecedents and roles implicit within consumer tribal membership. Principally a conceptual paper, this study focuses upon how a more complete understanding...
Persistent link: https://www.econbiz.de/10014674723
Cover Image
Net promoter score : a conceptual analysis
Mandal, Pratap Chandra - In: International journal of management concepts and … 8 (2014) 4, pp. 209-219
Persistent link: https://www.econbiz.de/10011284557
Cover Image
An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Cover Image
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Cover Image
Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
Cover Image
Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Cover Image
The impact of digital marketing success on customer loyalty
Anber Abraheem Shlash Mohammad - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 103-113
Persistent link: https://www.econbiz.de/10013490953
Cover Image
Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad; Bhat, Mushtaq Ahmad - In: Journal of relationship marketing : innovations and … 23 (2024) 3, pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
Cover Image
Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard; De Nijs, Romain - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
Cover Image
Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand
Thun Chaitorn; Saqib, Shahab E. - In: International journal of value chain management : IJVCM 13 (2022) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10013353228