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Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo; Mainela, Tuija; Ulkuniemi, Pauliina - In: Management decision : MD 50 (2012) 2, pp. 291-304
Persistent link: https://www.econbiz.de/10009531351
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Perceived customer involvement and organizational design in project business
Alajoutsijärvi, Kimmo; Mainela, Tuija; Salminen, Risto; … - In: Scandinavian journal of management 28 (2012) 1, pp. 77-89
Persistent link: https://www.econbiz.de/10009532766
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Perceived customer involvement and organizational design in project business
Alajoutsijärvi, Kimmo; Mainela, Tuija; Salminen, Risto; … - In: Scandinavian journal of management 28 (2012) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10009836135
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Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo; Mainela, Tuija; Ulkuniemi, Pauliina - In: Management decision : MD 50 (2012) 2, pp. 291-305
Persistent link: https://www.econbiz.de/10009840702
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Personal interaction and customer relationship management in project business
Mainela, Tuija; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 28 (2013) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10009723083
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Retailers' different value perceptions of mobile advertising service
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana; … - In: International journal of service industry management : IJSIM 18 (2007) 4, pp. 368-393
Persistent link: https://www.econbiz.de/10007760027
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Retailers' different value perceptions of mobile advertising service
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana; … - In: International journal of service industry management : IJSIM 18 (2007) 3-4, pp. 368-393
Persistent link: https://www.econbiz.de/10007766143
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Personal interaction and customer relationship management in project business
Mainela, Tuija; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 28 (2013) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010071211
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Business model scenarios in mobile advertising
Komulainen, Hanna; Mainela, Tuija; Sinisalo, Jaakko; … - In: International journal of internet marketing and … 3 (2006) 3, pp. 254-270
Persistent link: https://www.econbiz.de/10008126402
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Personal interaction and customer relationship management in project business
Mainela, Tuija; Ulkuniemi, Pauliina - In: Journal of Business & Industrial Marketing 28 (2013) 2, pp. 103-110
Purpose – The purpose of this paper is to examine the role of personal interaction in customer relationship management in the project business. The research question addressed is: How is personal interaction intertwined with the management of customer relationships in the project business?...
Persistent link: https://www.econbiz.de/10014843161