Li, Shuliang; Kinman, Russell; Duan, Yanqing; Edwards, … - In: European Journal of Marketing 34 (2000) 5/6, pp. 551-575
Reports on an investigation of computer‐based support for developing marketing strategy. First, on the basis of a literature study, the nature of marketing strategy development is clarified. The needs for computer‐based support are identified. The status and underlying problems of existing...