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Consumer sentiment towards marketing in Bangladesh: The relationship between attitudes to marketing, satisfaction and regulation
Ferdous, Ahmed Shahriar; Towfique, Batul - In: Marketing intelligence & planning 26 (2008) 5, pp. 481-495
Persistent link: https://www.econbiz.de/10008087950
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Consumer sentiment towards marketing in Bangladesh: The relationship between attitudes to marketing, satisfaction and regulation
Ferdous, Ahmed Shahriar; Towfique, Batul - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 481-495
Persistent link: https://www.econbiz.de/10008099972
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Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
Ferdous, Ahmed Shahriar - In: Journal of international consumer marketing 22 (2010) 4, pp. 313-325
Persistent link: https://www.econbiz.de/10008991651
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Integrated Internal Marketing Communication (IIMC)
Ferdous, Ahmed Shahriar - In: The marketing review 8 (2008) 3, pp. 223-235
Persistent link: https://www.econbiz.de/10003760730
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The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
Polonsky, Michael Jay; Vocino, Andrea; Grau, Stacy Landreth - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 238-263
Persistent link: https://www.econbiz.de/10009545991
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
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Developing an integrative model of internal and external marketing
Ferdous, Ahmed Shahriar; Herington, Carmel; Merrilees, Bill - In: Journal of strategic marketing 21 (2013) 7, pp. 637-649
Persistent link: https://www.econbiz.de/10010233689
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The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar; Polonsky, Michael J. - In: Journal of strategic marketing 22 (2014) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10010387315
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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain, Rahim; Ferdous, Ahmed Shahriar - In: The marketing review 14 (2014) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
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The effect of mobile technology usage on work engagement and emotional exhaustion in Japan
Fujimoto, Yuka; Ferdous, Ahmed Shahriar; Sekiguchi, Tomoki - In: Journal of business research : JBR 69 (2016) 9, pp. 3315-3323
Persistent link: https://www.econbiz.de/10011514773