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Understanding the Level of Marketing Activity in the Leisure Sector
Dibb, Sally - In: The service industries journal 15 (1995) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10007334128
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Marketing : concepts and strategies
Dibb, Sally (contributor) - 2001 - 4. European ed.
Persistent link: https://www.econbiz.de/10004670415
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Debate: Research impact or career progression?
Dibb, Sally; Quinn, Lee - In: Public Money & Management 30 (2010) 6, pp. 326-328
Persistent link: https://www.econbiz.de/10010606375
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Marketing : concepts and strategies
Dibb, Sally (contributor) - 1994 - 2. European ed.
Persistent link: https://www.econbiz.de/10004571838
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Organizational tensions arising from mandatory data exchange between the private and public sector : the case of financial services
Ball, Kirstie; Canhoto, Ana; Daniel, Elizabeth; Dibb, Sally - In: Technological forecasting & social change : an … 155 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012236673
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A CRM-based pathway to improving organisational responsiveness : an empirical study
Batista, Luciano; Dibb, Sally; Meadows, Maureen; … - In: Journal of strategic marketing 28 (2020) 6, pp. 494-521
Persistent link: https://www.econbiz.de/10012313917
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Characteristics of marketing channels: a theoretical framework
Michaelidou, Nina; Arnott, David C.; Dibb, Sally - In: The marketing review 5 (2005) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10006016632
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Market segmentation implementation barriers and how to overcome them
Dibb, Sally - In: The marketing review 5 (2005) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10006016634
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Diagnosing and treating segmentation barriers in business-to-business markets
Dibb, Sally - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 4, pp. 40-46
Persistent link: https://www.econbiz.de/10006026584
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Segmentation analysis for industrial markets: Problems of integrating customer requirements into operations strategy
Dibb, Sally; Wensley, Robin - In: European journal of marketing : EJM 36 (2002) 1-2, pp. 231-251
Persistent link: https://www.econbiz.de/10006084994