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71
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
72
Controlling mit Standard-ERP-Software in CH-KMU : eine qualitative Studie
Renggli, Stefan
;
Fischer, Thomas
- In:
Management in der Finanzbranche - Finanzmanagement im …
,
(pp. 481-511)
.
2012
Persistent link: https://www.econbiz.de/10009630275
Saved in:
73
Customer Relationship Management im Mittelstand
Wollenweber, Leif-Erik
-
2012
Persistent link: https://www.econbiz.de/10009705135
Saved in:
74
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
75
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
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76
Entrepreneurial marketing and accommodation businesses in East Peninsular Malaysia
Mastura Jaafar
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10009758864
Saved in:
77
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
Saved in:
78
Marketing for nonprofit organizations : insights and innovation
Grau, Stacy Landreth
-
2014
Persistent link: https://www.econbiz.de/10010240742
Saved in:
79
SMS marketing : an emergent trend within SMEs
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
;
Fields, Ziska
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 37-66)
.
2014
Persistent link: https://www.econbiz.de/10010241437
Saved in:
80
Entrepreneurial Marketing als Erfolgsfaktor in der Krise
Schmid, Judith
;
Rößl, Dietmar
- In:
KMU in der Krise : Strategien zur Krisenvermeidung und …
,
(pp. 97-129)
.
2013
Persistent link: https://www.econbiz.de/10010243046
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