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Marketing Health‐check!
Brooksbank, Roger - In: Marketing Intelligence & Planning 9 (1991) 2, pp. 4-7
A major survey into the marketing practices of higher and lower performing groups of UK‐based medium … a “key marketing success factor” found to set apart the top‐performing companies.  …
Persistent link: https://www.econbiz.de/10014946855
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Un risque intrinsèque : l'omniprésence du design dans les principaux modèles productifs du capitalisme moderne
Hilali, Nabil El; Mathieu, Jean-Pierre - HAL - 2012
Une exploration du design située au cœur des principaux modèles productifs montre à travers le récit de F.W. Taylor, de H. Ford et de T. Ohno que le design occupe un rôle stratégique majeur dans le développement, l'essor de ces modèles et l'impact transformationnel qu'ils ont eu...
Persistent link: https://www.econbiz.de/10010899080
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Design Management and New Product Development
Smith, Brian - In: European Journal of Marketing 15 (1981) 5, pp. 51-60
States that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources in any business. Suggests, by looking at several case...
Persistent link: https://www.econbiz.de/10014725040
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How Medium‐market‐share Companies Achieve Superior Profitability
Kuzma, Ann T.; Shanklin, William L. - In: Journal of Business & Industrial Marketing 7 (1992) 3, pp. 29-39
Examines the position of medium‐market‐share companies in relation to their smaller and larger counterparts and compares the inherent competitive advantages and disadvantages. Highlights the options available to such companies attempting to change their position, e.g. increasing market share...
Persistent link: https://www.econbiz.de/10014843196
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Joint ventures in China ‐ a Spanish case
Blake, John; Amat Salas, Oriol; Wraith, Philip - In: European Business Review 97 (1997) 4, pp. 155-161
States that the Chinese market stands out both for its size and its record of growth. A growing literature identifies a wide range of challenges that must be confronted to launch a successful joint venture. Explores this literature and reports on how one medium‐sized European company, Nutrexpa...
Persistent link: https://www.econbiz.de/10014713557
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“Sole Survivors: How Exceptional Companies Survive and Thrive at the Edge”
Storey, David - In: European Business Review 12 (2000) 4, pp. 230-232
Persistent link: https://www.econbiz.de/10014713869
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Board leadership: balancing entrepreneurship and strategy with accountability and control
Taylor, Bernard - In: Corporate Governance: The international journal of … 3 (2003) 2, pp. 3-5
Argues that effective board leadership requires directors to achieve a balance between entrepreneurship (i.e. paying attention to strategy, corporate renewal and innovation on the one hand) and corporate governance. Posits that medium sized firms have a dilemma in knowing how to expand their...
Persistent link: https://www.econbiz.de/10014694797
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Trading Companies and Small and Medium‐sized Firms: Functional Roles in International Commercial Relations
Mattsson, Jan - In: European Journal of Marketing 24 (1990) 3, pp. 42-56
Trading companies face global competitive pressures to adapt their roles and strategies. Even Swedish trading companies, although specialised in terms of products and on overseas markets, have experienced more difficult competition. However, little or no research has been done on the commercial...
Persistent link: https://www.econbiz.de/10014722952
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Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience
Katsikeas, Constantine S.; Morgan, Robert E. - In: European Journal of Marketing 28 (1994) 5, pp. 17-35
There is a lacuna of empirical research in the international marketing literature pertaining to problems and issues …
Persistent link: https://www.econbiz.de/10014723087
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Marketing in medium‐sized manufacturing firms
Brooksbank, Roger; Kirby, David A.; Taylor, David; … - In: European Journal of Marketing 33 (1999) 1/2, pp. 103-120
Many studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success … extent to which marketing has been adopted, and the rate of its adoption between 1987 and 1992 within UK medium … considerably marketing‐oriented in their overall business philosophy, they do not necessarily “practise what they preach”. Further …
Persistent link: https://www.econbiz.de/10014723310