G. Patsiotis, Athanasios; Hughes, Tim; J. Webber, Don - In: Journal of Services Marketing 27 (2013) 4, pp. 294-311
customer service. Originality/value – This study examined diffusion of innovation from a different angle, looking at non … of diffusion research on technological innovations does not distinguish clearly between non-adoption and resistance …, it has not recognized the different types of non-adoption. Design/methodology/approach – The determinants of customers …