customer service. Originality/value – This study examined diffusion of innovation from a different angle, looking at non … of diffusion research on technological innovations does not distinguish clearly between non-adoption and resistance …, it has not recognized the different types of non-adoption. Design/methodology/approach – The determinants of customers …

concern the dynamics of technological change. They are analyzed considering the diffusion and implications of e … innovation, either to reduce production costs for a given output, to create a new product or service, or to deliver products to … customers in a way that is new to the enterprise. Empiri-cal evidence is presented showing that e-business technologies are …

macroanalytical innovation and diffusion research. A research gap is identified in innovation theory with regard to the … conceptualisation of pilot and demonstration projects, that is, public situations in which innovation is recognised and valorised by … sociologically conceptualise the situation-specific public introduction of new technology as an inherent part of innovation …