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Marketing with working consumers : the case of a carmaker and its brand community

Cova, Bernard; Pace, Stefano; Skålén, Per - In: Organization : the critical journal of organization, … 22 (2015) 5, pp. 682-701

Persistent link: https://www.econbiz.de/10011488175

Brand volunteering : value co-creation with unpaid consumers

Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485

Persistent link: https://www.econbiz.de/10011494733

Investigating air travellers' travel motivation during a pandemic crisis

Lin, Yi Hsin; Zhang, Chrystal - In: Journal of air transport management 97 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013041137

Destination management organizations and destination marketing : adopting the business model of e-portals in engaging travel agents

Abou-Shouk, Mohamed A. - In: Journal of travel and tourism marketing 35 (2018) 2, pp. 178-188

Persistent link: https://www.econbiz.de/10011886015

Inter-stakeholder collaboration in event management : a case study of Kerala Travel Mart

Menon, Shobha; Edward, Manoj; George, Babu P. - In: International journal of leisure and tourism marketing … 5 (2016/2017) 4, pp. 370-386

Persistent link: https://www.econbiz.de/10011862891

More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors

Healy, Paul M.; Serafeim, George - 2016

Persistent link: https://www.econbiz.de/10011873223

Regards sur la co-production du client : comment les entreprises nous font-elles participer ?

Cadenat, Sandrine; Bonnemaizon, Audrey; Benoît-Moreau, … - Université Paris-Dauphine (Paris IX) - 2013

Consumer participation in the different steps of products or services' production process is developing following many directions, from the most ordinary to the most creative ones. In this context, the present paper tries to clarify the definition of consumer participation and proposes a...

Persistent link: https://www.econbiz.de/10010755883

The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers : the mediating effect of the omni-channel shopping experience

Chen, Xiaoxia; Su, Xiaofeng; Li, Zhongbin; Wu, Jingjing; … - In: Operations management research : OMR ; advancing … 15 (2022) 3/4, pp. 983-997

Persistent link: https://www.econbiz.de/10013462553

Omni-channel promotions and their effect on consumer purchase decision

Isravel, Yabesh Abraham Durairaj; Lakshmi, B.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 333-349

Persistent link: https://www.econbiz.de/10014442747

Oversupply of Labor and Other Peculiarities of Arts Labor Market

Popović, Milenko; Ratković, Kruna - 2013

There are several striking peculiarities of the arts labor market that have attracted the attentions of researchers in … the last several decades: first is constant long run excess supply of arts labor; second, artists are more likely to be … paper we developed two dynamic models of an artist’s behavior and arts labor supply. In the first model proposed here an …

Persistent link: https://www.econbiz.de/10010322365