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Lowering consumers' price image without lowering their internal reference price : the role of pay-what-you-want pricing mechanism
Wagner, Rafael Luis - In: Journal of revenue and pricing management 18 (2019) 4, pp. 332-341
Persistent link: https://www.econbiz.de/10012056886
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Pride and patronage - pay-what-you-want pricing at a charitable bookstore
Gravert, Christina - In: Journal of behavioral and experimental economics 67 (2017), pp. 1-7
Persistent link: https://www.econbiz.de/10011824992
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Pay-what-you-want to support independent information : a field experiment on motivation
Casarico, Alessandra; Tonin, Mirco - 2018
Pay-what-you-want schemes can be a useful tool to finance high quality and independent news media without restricting readership, therefore guaranteeing maximum diffusion. We conduct a field experiment with the Italian information site lavoce.info to explore how to structure a campaign in a way...
Persistent link: https://www.econbiz.de/10011809908
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The gift and pay-what-you-want pricing
Egbert, Henrik - In: Journal of business anthropology 6 (2017) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10011929011
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Buying behaviors when similar products are available under pay-what-you-want and posted price conditions : field-experimental evidence
Gerpott, Torsten J.; Schneider, Christina - In: Journal of behavioral and experimental economics 65 (2016), pp. 135-145
Persistent link: https://www.econbiz.de/10011640541
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A guide to pay-what-you-wish pricing from the consumer’s viewpoint
Groening, Christopher; Mills, Paul S. - In: Business horizons 60 (2017) 4, pp. 441-445
Persistent link: https://www.econbiz.de/10011707737
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Pay-what-you-want to support independent information : a field experiment on motivation
Casarico, Alessandra; Tonin, Mirco - 2018
Pay-what-you-want schemes can be a useful tool to finance high quality and independent news media without restricting readership, therefore guaranteeing maximum diffusion. We conduct a field experiment with the Italian information site lavoce.info to explore how to structure a campaign in a way...
Persistent link: https://www.econbiz.de/10011803282
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Essays on consumer participation in pricing
Akbari, Karl Behruz Homayun - 2020
Persistent link: https://www.econbiz.de/10014441349
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Effects of various charitable contribution ratios under pay-what-you-want on art museum revenues
Jin, Hyun Joung; Choi, Bo Youn; Che, Ye Rin - In: International journal of arts management 25 (2022) 1, pp. 92-105
Persistent link: https://www.econbiz.de/10014370600
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Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
Sharma, Piyush; Roy, Rajat; Rabbanee, Fazlul K. - In: Journal of business research : JBR 109 (2020), pp. 88-100
Persistent link: https://www.econbiz.de/10012238031