The purpose of this paper is to explore the relationship of environmental concern of consumers with their attitude towards green products and also to identify the predictors of environmental concern. The data was generated from a researcher controlled sample of graduate and post-graduate...

Purpose – Brand equity has recently emerged as an important research area in marketing and it has been examined from practical and academic perspectives. Following this lead, the purpose of this paper is to propose a new method to evaluate the impact of brand intangible assets on a firm value...