Purpose The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input–output measures. The paper introduces a strategic customer experience management framework to capture the complexity...

Bayesian learning provides the core concept of processing noisy information. In standard Bayesian frameworks, assessing the price impact of information requires perfect knowledge of news' precision. In practice, however, precision is rarely dis- closed. Therefore, we extend standard Bayesian...

Despite the growing popularity of self-service business intelligence (SSBI) tools, empirical research that investigates their acceptance by business professionals is still scarce. This paper presents and tests an integrated model of the antecedents of users' acceptance of SSBI tools in business...