of a posterior PM policy on consumers' purchasing behavior, a seller's pricing and inventory decisions, and their …

discounts presented in percentage and absolute terms result in different consumer perceptions of transaction value and purchase … designed to isolate the effects of the manner in which discounts are numerically expressed and the size of the discount on …

Marketing managers frequently administer pricing policies involving substantial quantity discounts. However, our … understanding of the precise role of these discounts, and their design, is quite limited. This paper reviews and integrates the … variety of motivations for quantity discounts, (ii) provide guidelines to managers in designing quantity discount schedules …