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Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
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Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.; Al-Qayoudhi, Wafa S. - In: International business and economics research journal 13 (2014) 2, pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
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Discussing brand information on social networking sites : implications for global brand marketing
Tsai, Shu-pei - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 372-391
Persistent link: https://www.econbiz.de/10010232534
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A framework for the e-discovery of social media content in the United States
Sipior, Janice C.; Ward, Burke T.; Volonino, Linda; … - In: Information systems management 30 (2013) 4, pp. 352-358
Persistent link: https://www.econbiz.de/10010239071
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Why do users continue using social networking sites? : an exploratory study of members in the United States and Taiwan
Ku, Yi-cheng; Chen, Rui; Zhang, Han - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 571-581
Persistent link: https://www.econbiz.de/10010243564
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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Investigation of perceived security, privacy and trust on social networking sites for stakeholder relationships development in Malaysian universities
Almadhoun, Nour M.; Dominic, P. D. D.; Lai, Fong Woon - In: International journal of business information systems : … 15 (2014) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10010381568
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Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan; Esfidani, Mohammad Rahim; Barzoki, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
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Attracting and retaining customers on Facebook business pages : a content analysis of an online discussion forum
Abedin, Babak; Jafarzadeh, Hamed - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10010200394
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Engaging Australian Rules Football fans with social media : a case study
Hopkins, John L. - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 104-121
Persistent link: https://www.econbiz.de/10009790662