//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The direct marketing‐direct co...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,818
Konsumentenverhalten
79,692
Theorie
10,377
Theory
10,362
Relationship marketing
9,351
Beziehungsmarketing
9,308
Brand management
7,620
Markenführung
7,575
Marktforschung
7,466
Market research
6,858
Brand image
6,763
Markenimage
6,720
Customer satisfaction
5,745
Online retailing
5,611
Online-Handel
5,608
Kundenzufriedenheit
5,574
USA
5,074
Deutschland
4,984
Social Web
4,952
Social web
4,952
United States
4,878
Germany
4,775
Online-Marketing
4,747
Internet marketing
4,732
Service quality
4,418
Dienstleistungsqualität
4,370
Brand
4,367
Markenartikel
4,350
Einzelhandel
4,206
Retail trade
4,171
Werbewirkung
3,814
Advertising effects
3,788
Electronic Commerce
3,780
E-commerce
3,649
Verbraucherverhalten
3,586
Experiment
3,432
Emotion
3,224
Advertising
3,203
Marketingmanagement
3,147
Marketing management
3,134
more ...
less ...
Online availability
All
Undetermined
33,852
Free
19,775
Type of publication
All
Article
63,537
Book / Working Paper
30,694
Journal
348
Other
70
Database
1
Type of publication (narrower categories)
All
Article in journal
52,922
Aufsatz in Zeitschrift
52,922
Graue Literatur
8,255
Non-commercial literature
8,255
Working Paper
6,455
Arbeitspapier
6,341
Aufsatz im Buch
6,223
Book section
6,223
Hochschulschrift
3,269
research-article
2,651
Thesis
2,348
Collection of articles of several authors
1,429
Sammelwerk
1,429
Aufsatzsammlung
885
Bibliografie enthalten
585
Bibliography included
585
Conference paper
567
Konferenzbeitrag
567
Lehrbuch
557
Konferenzschrift
490
Textbook
458
Case study
366
Fallstudie
366
Dissertation u.a. Prüfungsschriften
353
Collection of articles written by one author
322
Sammlung
322
Conference proceedings
246
Reprint
230
review-article
212
conceptual-paper
191
Amtsdruckschrift
182
Government document
182
review
146
Article
141
Statistik
141
Handbook
132
Handbuch
132
Statistics
120
Ratgeber
118
Guidebook
106
more ...
less ...
Language
All
English
83,436
German
9,074
Undetermined
1,337
French
382
Polish
130
Spanish
101
Italian
86
Russian
44
Swedish
40
Danish
31
Dutch
27
Norwegian
22
Portuguese
20
Hungarian
17
Finnish
15
Romanian
11
Slovak
10
Czech
8
Croatian
8
Lithuanian
5
Bulgarian
4
Slovenian
4
Turkish
4
Serbian
3
Ukrainian
3
Arabic
2
Multiple languages
2
Chinese
2
Afrikaans
1
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Belk, Russell W.
120
Han, Heesup
120
Herrmann, Andreas
110
Huber, Frank
108
Mattila, Anna S.
106
Grunert, Klaus G.
103
Phau, Ian
101
Bauer, Hans H.
97
Gierl, Heribert
91
Wiedmann, Klaus-Peter
88
Sheth, Jagdish N.
87
Lusk, Jayson L.
86
Foxall, Gordon R.
82
Khare, Arpita
79
Bagozzi, Richard P.
76
Usman, Osly
76
Malhotra, Naresh K.
75
Grewal, Dhruv
74
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Homburg, Christian
67
Laroche, Michel
66
Agarwal, Sumit
65
Verhoef, Peter C.
65
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
62
Paul, Justin
61
Franses, Philip Hans
60
Pelsmacker, Patrick de
60
Diamantopoulos, Adamantios
59
Kumar, V.
59
Walsh, Gianfranco
59
Chintagunta, Pradeep K.
58
Jang, Soocheong
57
Ko, Eunju
57
Rajagopal
56
Spiller, Achim
56
more ...
less ...
Institution
All
National Bureau of Economic Research
526
Springer Fachmedien Wiesbaden
162
Institut für Demoskopie Allensbach
81
American Marketing Association
57
European Society for Opinion and Marketing Research
50
OECD
49
Verlag Dr. Kovač
35
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
European Association of Agricultural Economists - EAAE
30
International Energy Agency
30
IGI Global
29
Books on Demand GmbH <Norderstedt>
23
Edward Elgar Publishing
23
Article 29 Data Protection Working Party
21
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Information Resources Management Association
20
Deutscher Dialogmarketing Verband
19
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
INSEAD
14
Nomos Verlagsgesellschaft
13
Universität Mannheim
13
Erasmus Research Institute of Management
12
Haufe-Lexware GmbH & Co. KG
12
RWTH Aachen
12
Deutscher Direktmarketing-Verband
11
Europäische Kommission / Generaldirektion Binnenmarkt
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Springer International Publishing
11
Österreichisches Institut für Wirtschaftsforschung
11
Axel-Springer-Verlag
10
Christian-Albrechts-Universität zu Kiel
10
Europäische Kommission / Generaldirektion Justiz, Freiheit und Sicherheit
10
Market Research Society
10
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Université Paris-Dauphine (Paris IX)
9
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,058
Journal of retailing and consumer services
1,939
International journal of consumer studies
768
International journal of hospitality management
726
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
522
Journal of marketing research : JMR
462
SpringerLink / Bücher
444
Working paper / National Bureau of Economic Research, Inc.
436
European Journal of Marketing
419
Journal of Consumer Marketing
409
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
386
Management science : journal of the Institute for Operations Research and the Management Sciences
361
The journal of brand management : an international journal
361
European journal of marketing : EJM
359
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
339
Journal of retailing
334
Journal of marketing management : MM
332
Marketing letters : a journal of research in marketing
326
Journal of travel and tourism marketing
323
Journal of international consumer marketing
322
Journal of marketing
314
Journal of consumer behaviour : an international research review
305
Journal of marketing communications
305
Tourism management : research, policies, practice
303
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
302
Cogent business & management
299
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing intelligence & planning
288
The journal of consumer marketing
287
Journal of fashion marketing and management
286
International Journal of Retail & Distribution Management
275
Technological forecasting & social change : an international journal
275
Journal of business ethics : JOBE
273
more ...
less ...
Source
All
ECONIS (ZBW)
87,777
Other ZBW resources
3,482
USB Cologne (EcoSocSci)
1,929
RePEc
900
EconStor
287
BASE
221
ArchiDok
45
USB Cologne (business full texts)
9
more ...
less ...
Showing
81
-
90
of
94,650
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
It's about time : revisiting UTAUT2 to examine consumers’ intentions to use NFC mobile payments in hotels
Morosan, Cristian
;
DeFranco, Agnes
- In:
International journal of hospitality management
53
(
2016
),
pp. 17-29
Persistent link: https://www.econbiz.de/10011442944
Saved in:
82
Perceived Internet
privacy
concerns on social networks in Europe
Cecere, Grazia
;
Le Guel, Fabrice
;
Soulié, Nicolas
- In:
Technological forecasting & social change : an …
96
(
2015
),
pp. 277-287
Persistent link: https://www.econbiz.de/10011532604
Saved in:
83
Examining profile disclosure on online social networks : an affective, behavioural, and cognitive perspective
Stern, Tziporah
;
Salb, David
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10011458175
Saved in:
84
Do context and personality matter? : trust and
privacy
concerns in disclosing private information online
Bansal, Gaurav
;
Zahedi, Fatemeh Mariam
;
Gefen, David
- In:
Information & management : the internat. journal of …
53
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011482309
Saved in:
85
Factors encouraging the internet banking adoption in Thailand
Intana, Montana
;
Chansa-ngavej, Chuvej
;
Changchit, …
- In:
International journal of electronic finance : IJEF
7
(
2013
)
3/4
,
pp. 196-212
Persistent link: https://www.econbiz.de/10011510369
Saved in:
86
Privacy
in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.
;
Smith, Doug
-
2014
Persistent link: https://www.econbiz.de/10010473250
Saved in:
87
Online consumer behaviour : extension of decomposed theory of planned behaviour with consumers' perception of online retailing ethics
Azam, Afshan
;
Qiang, Fu
- In:
International journal of electronic business
11
(
2014
)
3
,
pp. 199-219
Persistent link: https://www.econbiz.de/10010475735
Saved in:
88
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
89
Automated buyer profiling control based on human
privacy
attitudes
Such, Jose M.
;
Garcia-Fornes, Ana
;
Botti, Vicent
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 386-396
Persistent link: https://www.econbiz.de/10010505465
Saved in:
90
Indian and US consumer purchase intentions of cloud computing services
Ratten, Vanessa
- In:
Journal of Indian business research
6
(
2014
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10010491866
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->