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Customer loyalty-related marketing measures in fashion markets

Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10012295064

The licensee and problems drinking: a practitioner's view

Pratten, Amanda J. - In: Worldwide Hospitality and Tourism Themes 1 (2009) 2, pp. 194-200

Purpose – The purpose of this paper is to explain the ethical issues faced by licensees and how they are addressed to ensure suitable behaviour by customers. Design/methodology/approach – The daily round of “problem drinkers” is identified, and the attitudes to their service examined....

Persistent link: https://www.econbiz.de/10015037544

The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market

Meghraoui, Mehieddine Abdelkader; Benabou, Djilali - In: International journal of social entrepreneurship and … 3 (2014) 3, pp. 177-196

Persistent link: https://www.econbiz.de/10011347718

Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

Persistent link: https://www.econbiz.de/10010490512

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

Persistent link: https://www.econbiz.de/10013192340

The impact of promotional measures on the buying behaviour of young consumers on the food market

Angowski, Marek; Domańska, Katarzyna; Komor, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 9-18

Persistent link: https://www.econbiz.de/10011983699

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Fashion Heritage : Narrative and Knowledge Creation

Cantista, Isabel (ed.); Delille, Damien (ed.) - 2022

multidisciplinary knowledge of the past is essential to the understanding of the contemporary. Isabel Cantista is Professor of Marketing …

Persistent link: https://www.econbiz.de/10013472644

Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?

Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391

Persistent link: https://www.econbiz.de/10015064709

À votre santé - conceptualizing the AO typology for luxury wine and spirits

Paschen, Jeannette; Paschen, Ulrich; Kietzmann, Jan Henrik - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 170-186

Persistent link: https://www.econbiz.de/10011590150