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Cultural values and effective executional techniques in advertising
Fam, Kim‐Shyan; Grohs, Reinhard - In: International Marketing Review 24 (2007) 5, pp. 519-538
Purpose – The purpose of this study is to examine likeable executional techniques in advertising across five Asian … cultural influence on advertising effectiveness. Practical implications – International advertisers who are vying for a share … guideline for creating effective executional techniques in advertising. Originality/value – This study extends the existing …
Persistent link: https://www.econbiz.de/10014827399
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Assembly and component origin effects: an ASEAN consumer perspective
Seidenfuss, Kai‐Uwe; Kathawala, Yunus; Dinnie, Keith - In: Journal of Consumer Marketing 27 (2010) 6, pp. 488-498
Purpose – Set in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on perceived quality and image of automobiles “made in and for” Southeast Asia....
Persistent link: https://www.econbiz.de/10014848832
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A double‐edged sword: understanding vanity across cultures
Durvasula, Srinivas; Lysonski, Steven - In: Journal of Consumer Marketing 25 (2008) 4, pp. 230-244
Purpose – Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...
Persistent link: https://www.econbiz.de/10014848666
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Exploring the dynamics of customer value in cross‐cultural business relationships
Blocker, Christopher P.; Flint, Daniel J. - In: Journal of Business & Industrial Marketing 22 (2007) 4, pp. 249-259
Purpose – A recent development in customer value research is building theory that can help the field go beyond understanding what customers currently value to exploring how customers' perceptions of value change. This paper seeks to extend this emerging theory of customer value change to a...
Persistent link: https://www.econbiz.de/10014842858
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Beyond national culture: implications of cultural dynamics for consumer research
Samuel Craig, C.; Douglas, Susan P. - In: International Marketing Review 23 (2006) 3, pp. 322-342
Purpose – To develop a more thorough understanding of culture in a rapidly changing global environment. Design/methodology/approach – The recent literature dealing with ways in which cultural dynamics are influencing the nature and meaning of culture are examined. Different perspectives of...
Persistent link: https://www.econbiz.de/10014827355
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A situated cultural approach for cross‐cultural studies in IS
Ali, Maged; Brooks, Laurence - In: Journal of Enterprise Information Management 22 (2009) 5, pp. 548-563
Purpose – This paper aims to provide a comprehensive framework of a situated culture approach to studying culture within the IS discipline. Design/methodology/approach – This is achieved via an articulation of structuration theory and the provision of an approach to study cross‐cultural...
Persistent link: https://www.econbiz.de/10014859770
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Beyond hosts and guests: translating the concept of cultural misconception
Ren, Carina - In: International Journal of Culture, Tourism and … 4 (2010) 4, pp. 287-298
Purpose – The purpose of this paper is to examine the concept of cultural misconceptions through the lens of actor‐network theory (ANT). Design/methodology/approach – The article discusses how cultural misconceptions may be encompassed at the tourist destination. Rather than seeing...
Persistent link: https://www.econbiz.de/10014768278
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A cross‐cultural perspective of self‐leadership
Alves, José C.; Lovelace, Kathi J.; Manz, Charles C.; … - In: Journal of Managerial Psychology 21 (2006) 4, pp. 338-359
Purpose – Seeks to understand how differences in national cultures impact on the understanding and meaning of the concept of self‐leadership and its application. Design/methodology/approach – First, research at the intersection of culture and leadership and Hofstede's culture framework are...
Persistent link: https://www.econbiz.de/10014887959
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Negotiating with Chinese: success of initial meetings is the key
Zhu, Yunxia; McKenna, Bernard; Sun, Zhu - In: Cross Cultural Management: An International Journal 14 (2007) 4, pp. 354-364
Purpose – Negotiating with the Chinese is an important topic in international business and cross‐cultural management since China is playing an increasingly active role in doing business with the western countries. The purpose of this paper is to study initial meetings with the Chinese during...
Persistent link: https://www.econbiz.de/10014692589
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Share of wallet in retail banking
Baumann, Chris; Hamin, Hamin; Tung, Rosalie L. - In: International Journal of Bank Marketing 30 (2012) 2, pp. 88-101
Purpose – This study aims to investigate investing and borrowing behavior in retail banking between ethnic groups, specifically the Caucasians vis‐à‐vis the Chinese. Design/methodology/approach – A total sample of 645 Caucasians and Chinese in Australia, Canada and China were tested for...
Persistent link: https://www.econbiz.de/10014760036