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Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis

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Discursive interactions shaping online brand communities' social dynamics

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Development and globalization in South Korea : from financial crisis to K-pop

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Intenationalisation strategy of iconic Malaysian high fashion brands

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Marketing innovation : a consequence of competitivenesse

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French football, foreign investors : global sports as country branding

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Honest broker Korea? : the G 20 meeting in Seoul and the international perception of South Korea as a global actor

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Miley, Frances; Read, Andrew - In: Accounting, Auditing & Accountability Journal 25 (2012) May, pp. 703-718

commedia dell'arte, which is a form of improvisational theatre. Design/methodology/approach – This research employs netnography … jokes brings a unique use of netnography to accounting scholarship. …

Persistent link: https://www.econbiz.de/10010592232

Miley, Frances; Read, Andrew - In: Accounting, Auditing & Accountability Journal 25 (2012) 4, pp. 703-718

netnography to identify the stereotype of the accountant portrayed in jokes on social networking sites. To enrich our … jokes brings a unique use of netnography to accounting scholarship. …

Persistent link: https://www.econbiz.de/10014641370

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