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Social media and sports : driving fan engagement with football clubs on Facebook

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Promotion of urban tourism : insights into user engagement on social media

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Increasing consumer engagement on social networks : social media influencer's followers "like" to see a face in a post

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Online engagement and the role of digital influencers in product endorsement on Instagram

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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

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Engagement of nonprofit organizations' followers on Instagram

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A touristic tale of four cities on Instagram

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"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice

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Influencers e influenciados : análisis del engagement de los prescriptores de marca españoles en la postpandemia

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