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Desbordes, Michel
112
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Liu, Dongfeng
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Gerke, Anna
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International Journal of Sports Marketing and Sponsorship
62
International journal of sports marketing & sponsorship
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7
Routledge research in sport business and management
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European Sport management quarterly : ESMQ
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Sport, Business and Management: An International Journal
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1
COVID-19 and economic impacts of major sport events
Petrović, Lidija T.
;
Ghasemzadeh, Miaad
;
Hautbois, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 242-257)
.
2022
Persistent link: https://www.econbiz.de/10014311336
Saved in:
2
The relationship between sport and television : the case of TF1 and the 2002 Football World Cup
Desbordes, Michel
- In:
The economics of sport and the media
,
(pp. 126-147)
.
2006
Persistent link: https://www.econbiz.de/10003775953
Saved in:
3
A review of the economic impact studies done on the Tour de France : methodological aspects and first results
Desbordes, Michel
- In:
International journal of sport management and marketing …
2
(
2007
)
5/6
,
pp. 526-540
Persistent link: https://www.econbiz.de/10003538310
Saved in:
4
Editorial: Latest sponsorship strategies and the need for research
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 155
Persistent link: https://www.econbiz.de/10009765615
Saved in:
5
Editorial: Measuring fair play and planning long term
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10010258215
Saved in:
6
Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
Saved in:
7
The establishment and management of sports arenas : a neo-marketing approach
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 172-212)
.
2019
Persistent link: https://www.econbiz.de/10012101999
Saved in:
8
Sports marketing, from humble beginnings to maturity
Desbordes, Michel
- In:
The global sport economy : contemporary issues
,
(pp. 9-70)
.
2019
Persistent link: https://www.econbiz.de/10012135154
Saved in:
9
A review of the economic impact studies done on the Tour de France : methodological aspects and first results
Desbordes, Michel
- In:
International journal of sport management and marketing …
2
(
2007
)
5/6
,
pp. 526-540
Persistent link: https://www.econbiz.de/10009869514
Saved in:
10
The internationalisation of a sports team brand : the case of European soccer teams
Richelieu, André
;
Lopez, Sibylle
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10003788528
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