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Fraudulent consumer returns: exploiting retailers' return policies

Harris, Lloyd C. - In: European Journal of Marketing 44 (2010) 6, pp. 730-747

Purpose – Although dysfunctional behaviors by customers is increasingly being recognized by both scholars and … practitioners, “illegitimate” complaining, in the form of fraudulent returns by customers, is under‐researched. The aim of this … amongst service employees and customers. A total of 87 interviews were conducted with front‐line employees and managers of 12 …

Persistent link: https://www.econbiz.de/10014722656

Social networking sites' advertising effectiveness : a systematic insight into literature

Sinha, Neena; Singh, Pratibha - In: International journal of Indian culture and business … 20 (2020) 1, pp. 37-59

Persistent link: https://www.econbiz.de/10012205789

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

Velarde, F. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011768

The path to hedonic information system use addiction : a process model in the context of social networking sites

Vaghefi, Isaac; Negoita, Bogdan; Lapointe, Liette - In: Information systems research : ISR 34 (2023) 1, pp. 85-110

Persistent link: https://www.econbiz.de/10014323382

A Maslow's hierarchy of needs analysis of social networking services continuance

Cao, Huanhuan; Jiang, Jinhu; Oh, Lih‐Bin; Li, Hao; … - In: Journal of Service Management 24 (2013) 2, pp. 170-190

Purpose – The purpose of this paper is to apply Maslow's hierarchy of needs to extend the expectation‐confirmation model of information systems continuance (ECM‐IS) to analyze users' continuance intention of social networking services (SNSs). Design/methodology/approach – A survey is...

Persistent link: https://www.econbiz.de/10014894453

Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250

Persistent link: https://www.econbiz.de/10010390892

Older adults, aggressive marketing, and unethical behavior : a sure road to financial fraud?

Bayer, Ya'akov M. - In: Ethical branding and marketing : cases and lessons, (pp. 1-18). 2019

Persistent link: https://www.econbiz.de/10012033665

Dynamic Integration of Strategic Management and Information Technology

Farrell, Crumpton; Song, Jae H. - In: Industrial Management & Data Systems 87 (1987) 7/8, pp. 15-19

information technology and providing new ways to serve customers. …

Persistent link: https://www.econbiz.de/10014825197

"Shopper's motivation to shop and their behaviour malls"

Radha, J.; Jayam, R.; Reddy, Raghunatha - In: International journal of applied business and economic … 13 (2015) 2, pp. 619-624

Persistent link: https://www.econbiz.de/10011376756

Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness

Jurca, Maria Alina; Madlberger, Maria - In: Journal of marketing communications 21 (2015) 1, pp. 48-64

Persistent link: https://www.econbiz.de/10010514622

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