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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
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The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur; Faroque, Anisur Rahman; Sakka, Georgia; … - In: Journal of business research : JBR 138 (2022), pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael; Agbemabiese, George Cudjoe; … - In: Marketing intelligence & planning 35 (2017) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
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SME brand identity : its components, and performance effects
Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Communicating the family firm brand : antecedents and performance effects
Beck, Susanne; Prügl, Reinhard; Walter, Katharina - In: European management journal 38 (2020) 1, pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
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Pre- and post-rebranding performance evaluation : a case study of selected Indian banks
Kaul, Pushpanjali; Arora, Sangeeta - In: International journal of financial services management … 11 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012598667
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Effects of marketing indicators application on brand evaluation
Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10013548915