//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An ethical framework for the m...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,330
Brand management
17,163
Markenführung
17,095
Ethics
12,716
Consumer behaviour
12,297
Konsumentenverhalten
12,009
Ethik
11,473
Brand image
11,094
Markenimage
10,941
Public relations
8,760
Öffentlichkeitsarbeit
8,739
Theorie
6,194
Theory
6,186
Markenartikel
5,697
Brand
5,691
Business ethics
5,205
Marketingmanagement
5,187
Unternehmensethik
5,153
Marketing management
4,961
Deutschland
4,950
Corporate reputation
4,873
Firmenimage
4,860
Germany
4,569
Relationship marketing
4,174
Beziehungsmarketing
4,130
Corporate social responsibility
3,955
Corporate Social Responsibility
3,800
USA
3,498
United States
3,213
Social Web
3,201
Social web
3,198
Wirtschaftsethik
3,056
Economic ethics
2,850
Online-Marketing
2,733
Internet marketing
2,708
marketing
2,579
Strategisches Management
1,984
Werbung
1,920
Kommunikation
1,872
Advertising
1,830
more ...
less ...
Online availability
All
Undetermined
23,663
Free
16,813
Type of publication
All
Article
46,899
Book / Working Paper
34,751
Journal
555
Other
544
Type of publication (narrower categories)
All
Article in journal
28,717
Aufsatz in Zeitschrift
28,717
Aufsatz im Buch
7,892
Book section
7,892
Graue Literatur
3,617
Non-commercial literature
3,617
Hochschulschrift
2,908
research-article
2,595
Collection of articles of several authors
2,436
Sammelwerk
2,436
Working Paper
2,344
Thesis
2,217
Arbeitspapier
2,160
Aufsatzsammlung
1,567
Lehrbuch
1,255
Case study
1,184
Fallstudie
1,184
Textbook
1,051
Konferenzschrift
1,031
Bibliografie enthalten
720
Bibliography included
720
review-article
578
Dissertation u.a. Prüfungsschriften
570
Conference proceedings
544
conceptual-paper
503
Ratgeber
419
Guidebook
389
review
335
Conference paper
317
Konferenzbeitrag
317
viewpoint
281
Handbook
276
Handbuch
276
case-report
272
Reprint
262
Article
241
Bibliographie
196
Congress Report
191
Glossar enthalten
157
Glossary included
157
more ...
less ...
Language
All
English
55,995
German
15,323
Undetermined
10,063
Hungarian
550
French
392
Spanish
192
Russian
150
Polish
145
Italian
89
Romanian
44
Dutch
43
Lithuanian
29
Portuguese
27
Swedish
25
Ukrainian
24
Czech
12
Finnish
10
Danish
8
Serbian
8
Turkish
8
Croatian
7
Slovak
7
Norwegian
4
Slovenian
4
Bulgarian
3
Estonian
3
Indonesian
3
Arabic
2
Kazakh
2
Latin
2
Old English (ca. 450-1100)
1
Valencian
1
Japanese
1
Macedonian
1
Nepali
1
Sanskrit
1
Chinese
1
more ...
less ...
Author
All
Meffert, Heribert
259
Bruhn, Manfred
255
Kotler, Philip
231
Burmann, Christoph
167
Esch, Franz-Rudolf
161
Pepels, Werner
129
Wiedmann, Klaus-Peter
119
Huber, Frank
111
Melewar, T. C.
109
Bauer, Hans H.
97
Irwin, Scott H.
94
Baumgarth, Carsten
92
Keller, Kevin Lane
87
McGee, Robert W.
86
Tomczak, Torsten
85
Ahlert, Dieter
79
Fritz, Wolfgang
78
Zerfaß, Ansgar
75
Homburg, Christian
70
Lies, Jan
70
Pies, Ingo
69
Kaiser, Harry M.
68
Belz, Christian
67
Balmer, John M. T.
63
Foroudi, Pantea
63
Kirchgeorg, Manfred
63
Brown, Stephen
62
Wilson, William W.
62
Good, Darrel L.
61
Kreutzer, Ralf T.
57
Bang, Nguyen
54
Kitchen, Philip J.
54
Phau, Ian
54
Reinecke, Sven
54
Herrmann, Andreas
53
Svensson, Göran
53
McDonald, Malcolm
52
Jabbar, Mohammad A.
51
Sattler, Henrik
51
Sheth, Jagdish N.
51
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
308
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
120
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
American Marketing Association
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
88
Office of the Chief Economist, Department of Agriculture
72
National Bureau of Economic Research
69
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Edward Elgar Publishing
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
HAL
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
41
IGI Global
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
International Labour Organization (ILO), United Nations
33
Verlag Dr. Kovač
33
eSocialSciences
32
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
OECD
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Haufe-Lexware GmbH & Co. KG
28
EconWPA
27
Department of Agricultural and Resource Economics, University of Maryland
26
Fördergesellschaft Marketing an der Universität Augsburg
24
Gesellschaft zur Erforschung des Markenwesens
24
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
1,186
Journal of business research : JBR
1,075
SpringerLink / Bücher
809
The journal of brand management : an international journal
660
European Journal of Marketing
589
Journal of retailing and consumer services
430
The journal of product & brand management
427
Journal of Business Ethics
332
Journal of business ethics : JBE
304
European journal of marketing : EJM
266
Industrial marketing management : the international journal for industrial and high-tech firms
261
Marketing Intelligence & Planning
243
Springer eBook Collection
240
Strategic Direction
237
Corporate Communications: An International Journal
235
Corporate communications : an international journal
221
Journal of marketing management : MM
219
Psychology & marketing
218
Journal of Food Distribution Research
208
Marketing intelligence & planning
202
Journal of marketing communications
192
Europäische Hochschulschriften / 5
181
Journal of Consumer Marketing
181
International journal of hospitality management
172
Asia Pacific journal of marketing and logistics
170
Journal of strategic marketing
169
Journal of marketing
168
Corporate reputation review : an international journal
167
Journal of the Academy of Marketing Science
167
International Journal of Social Economics
161
Tourism management : research, policies, practice
157
Social Responsibility Journal
152
Journal of Product & Brand Management
151
Journal of communication management : an international journal
149
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Journal of travel and tourism marketing
143
Research
142
Management Decision
137
Management Science
137
Cogent business & management
136
more ...
less ...
Source
All
ECONIS (ZBW)
59,519
RePEc
8,230
USB Cologne (EcoSocSci)
7,554
Other ZBW resources
4,779
BASE
1,944
EconStor
481
USB Cologne (business full texts)
164
OLC EcoSci
70
ArchiDok
8
more ...
less ...
Showing
71
-
80
of
82,749
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
72
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
73
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
74
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
75
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
76
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
77
The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
Saved in:
78
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
79
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
80
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->