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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.; Lee, Yun Jung; Ashoori, Minoo Talebi - In: The journal of brand management : an international journal 25 (2018) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
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The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: Journal of marketing communications 23 (2017) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
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Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi; Laaksonen, Salla-Maaria - In: European journal of marketing 56 (2022) 13, pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun; Faria, Amy A.; Lee, Judy; Choi, Woo Jin - In: The journal of product & brand management 32 (2023) 6, pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331