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The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: Journal of marketing communications 23 (2017) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
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Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi; Laaksonen, Salla-Maaria - In: European journal of marketing 56 (2022) 13, pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun; Faria, Amy A.; Lee, Judy; Choi, Woo Jin - In: The journal of product & brand management 32 (2023) 6, pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael; Hickman, Thomas M. - In: The journal of product & brand management 31 (2022) 5, pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
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The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther; Nicolás, Miguel Ángel - In: Journal of promotion management : JPM 20 (2014) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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PR-initiierter Markenwert für regionale Geldinstitute
Kulter, Oliver - In: Handbuch Kommunikationsmanagement, (pp. 241-251). 2005
Persistent link: https://www.econbiz.de/10003314942
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Raus aus der Garage : welchen Nutzen hat die historisch gewachsene Identität eines Unternehmens für die Mitarbeiter?
Androschin, Katrin; Asemann, Klaus; Mack, Andreas - In: Tradition kommunizieren : das Handbuch der Heritage …, (pp. 240-251). 2008
Persistent link: https://www.econbiz.de/10003697487