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Putting a new face on your brand (displacement marketing)
In: Strategic Direction 26 (2010) 7
Persistent link: https://www.econbiz.de/10015011558
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From relics to relevance for the Trust (marketing strategy at the UK s National Trust)
In: Strategic Direction 26 (2010) 7
Persistent link: https://www.econbiz.de/10015011559
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“Made‐in” Nigeria or “owned‐by” Ireland?
Madichie, Nnamdi - In: Management Decision 49 (2011) 10, pp. 1612-1622
first study of its kind of the brewing industry where the consumption of a singular brand has impacted differently based on …
Persistent link: https://www.econbiz.de/10014933204
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Slowly does it (the need for marketers to recognize the need to accommodate “slow culture )
Chmielowski, A. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011722
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Happy hour followed by hangover : financing the UK brewery industry, 1880-1913
Coyle, Graeme G.; Acheson, Christophe; Turner, John D. - In: Business history 58 (2016) 5/6, pp. 725-751
Persistent link: https://www.econbiz.de/10011603372
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The development of pub marketing in the UK
Pratten, J.D. - In: International Journal of Wine Marketing 18 (2006) 1, pp. 6-16
. The recent separation of brewing from pub ownership has brought about different types of public houses and different …
Persistent link: https://www.econbiz.de/10014815383
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The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude - In: International journal of trade and global markets 6 (2013) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
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A conceptual framework for retro marketing in sport
Scola, Zach; Gordon, Brian S. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011933924
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Promoting the Belt and Road Initiative : a strategic marketing approach
Yin, Eden - In: The belt and road initiative : opportunities and …, (pp. 345-364). 2020
Persistent link: https://www.econbiz.de/10013184399
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Sponsorship drives global brand affinity
Earl, K. - In: Strategic Direction 26 (2010) 9
Persistent link: https://www.econbiz.de/10015011586