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How to plan and manage a proje...
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How to plan and manage a project to co-create value with stakeholders
Bhalla, Gaurav
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010363371
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2
Symbolism and consumer involvement
Bhalla, Gaurav
-
1985
Persistent link: https://www.econbiz.de/10004230531
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3
Collaboration and co-creation : new platforms for marketing and innovation
Bhalla, Gaurav
-
2011
Persistent link: https://www.econbiz.de/10008938800
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4
Collaboration and co-creation : new platforms for marketing and innovation
Bhalla, Gaurav
-
2011
Persistent link: https://www.econbiz.de/10008828010
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5
Customer service
Randall, Robert
- In:
Marketing handbook
,
(pp. 351-366)
.
1974
Persistent link: https://www.econbiz.de/10002676205
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6
Cross-cultural marketing research : a discussion of equivalence issues and measurement strategies
Bhalla, Gaurav
;
Lin, Lynn Y.
-
2009
Persistent link: https://www.econbiz.de/10003794837
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7
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
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8
Customer equity : driving the value of the firm by increasing the value of customers
Rust, Roland T.
;
Bhalla, Gaurav
-
2010
Persistent link: https://www.econbiz.de/10003968688
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9
Strategy Tools for a Shifting Landscape - Reinvent how you develop strategy by writing a script to describe the characters, roles, and plots in your business. A three-step process...
Rust, Roland T
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard business review : HBR
(
2010
),
pp. 76-86
Persistent link: https://www.econbiz.de/10008347787
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10
Rethinking Marketing - In the new interactive world, companies need to shift their focus from building brands to cultivating relationships.
Rust, Roland T
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard business review : HBR
(
2010
),
pp. 94-102
Persistent link: https://www.econbiz.de/10008373751
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