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Häagen-Dazs in Japan : leading brand renewal
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 43 (2015) 5, pp. 4045
Persistent link: https://www.econbiz.de/10011506895
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The origins of customer service as concept and strategy
Grossberg, Kenneth Alan - In: Waseda business & economic studies 47 (2011), pp. 19-30
Persistent link: https://www.econbiz.de/10009613488
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How to manage the new HR realities
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 40 (2012) 6, pp. 11-13
Persistent link: https://www.econbiz.de/10009681255
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The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan - In: The silver market phenomenon : business opportunities …, (pp. 415-426). 2008
Persistent link: https://www.econbiz.de/10003749573
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Customer service is core to strategy, but it's under threat
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 43 (2015) 4, pp. 54-56
Persistent link: https://www.econbiz.de/10011407012
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The new marketing solutions that will drive strategy implementation
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 44 (2016) 3, pp. 20-26
Persistent link: https://www.econbiz.de/10011571934
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Rebranding the brand concept : the past as future
Grossberg, Kenneth Alan - In: Waseda business & economic studies 48 (2013), pp. 31-39
Persistent link: https://www.econbiz.de/10012017780
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Marketing's moment of truth : in search of a new solution
Grossberg, Kenneth Alan - In: Waseda business & economic studies 51 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10012155184
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Foreign entrepreneurs in Japan : learning to succeed when strategy and business culture collide
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 45 (2017) 4, pp. 40-41
Persistent link: https://www.econbiz.de/10011777299
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Operationalizing the concept of indulgent parsimony
Grossberg, Kenneth Alan - In: Waseda business & economic studies 46 (2010), pp. 15-24
Persistent link: https://www.econbiz.de/10009959308