Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas --...

This paper maps the integration of India's automobile sector in the context of the structural transformation of contemporary capitalism, in particular with reference to what is variously described as Global Commodity Chains, Global Value Chains, Global Supply Chains etc. It explores the multiple...