Showing 1 - 10 of 29,155
Persistent link: https://www.econbiz.de/10010421619
Purpose – Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by analysing managerial practice, consumer perceptions and preferences in relation to marketing communications for this...
Persistent link: https://www.econbiz.de/10014722737
consumers.  …
Persistent link: https://www.econbiz.de/10014795873
Purpose – Wine tasting is an integral method for engaging consumers. Producers go to great lengths to educate consumers … offer insight into how consumers at different levels of wine expertise use their senses to evaluate wine. Design …
Persistent link: https://www.econbiz.de/10014814333
Purpose – This paper aims to examine the effects of consumers' perceptions concerning the ethics of online retailers on …, a strong association between what consumers perceive as ethical online retailing, their satisfaction and loyalty to …
Persistent link: https://www.econbiz.de/10014902188
Purpose – This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of … the Muslim consumers were examined by distributing a self‐administered survey questionnaire to a sample of 450 Muslim … Muslim consumers due to the influence of their religious educational background and the states in which they resided …
Persistent link: https://www.econbiz.de/10014878293
Purpose – The paper aims to differentiate the differences of both night market experience and image between temporary residents and foreign visitors in Taiwan and to explore the relationship between experience and image. Design/methodology/approach – Night market experiences comprise the...
Persistent link: https://www.econbiz.de/10014768214
Purpose – The paper seeks to examine nature‐based tourism (NBT) impacts from business managers' perceptions in economic … government, types and level of involvement are used to analyze costs/benefits of tourism impacts. Findings – NBT has a moderate … economic benefits. Participants believe that county government does well in tourism planning, and they believe that they could …
Persistent link: https://www.econbiz.de/10014768216
Purpose – The aim of this paper is to analyse how the impacts of tourism are perceived by a local population and which … by the residents of the positive economic impacts of tourism. Also, the social and cultural impacts are recognized to be … positive, but at a lower degree. In terms of the future tourism polices, the different groups identified in the cluster …
Persistent link: https://www.econbiz.de/10014683521
several gaming and tourism journals is presented. Findings – The paper summarizes theories associated with gaming research …
Persistent link: https://www.econbiz.de/10015037551