Popescu, Dorin; Negrea, Mihai; Voinea, Lelia - In: Amfiteatru Economic Journal 13 (2011) Special No. 5, pp. 771-779
In the current context of the market, very complex and dynamic, we can observe the crystallization of a new generation of consumers, with a specific behavior and a particular manner of approaching the quality unlike the one of traditional consumer. The concept of quality, perceived by the...