Shows how ethnographic research improves our knowledge of children by observing how they live their daily lives, contrasting this approach with qualitative research; the latter, though useful, tends to be driven by the client’s own marketing agenda and is less appropriate for new product...

Looks at the evidence from the Food Standards Agency (FSA) in the UK that marketing of junk foods is responsible for child obesity, and surveys the FSA website. Queries the soundness of the FSA’s claims to be authoritative in matters of food and healthy diet, focusing on the “comprehensive...

Purpose – The purpose of this paper is to increase awareness of the benefits of using video in research, especially for studies involving young children. Design/methodology/approach – The paper points out the benefits of the use of video‐based research. Findings – The paper suggests that...