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Effects of social variables on urban children's consumption attitude and behavior intentions
Abdul Rahman, Mohd K.; Abdul Rashid, Zabid; Othman, Nor; … - In: Journal of Consumer Marketing 25 (2008) 1, pp. 7-15
Purpose – The purpose of this study is to investigate the effects of age, gender and city of dwelling on children's consumption attitude and behavior intentions. Design/methodology/approach – A total of 300 children were interviewed in four different cities in Malaysia. Samples were selected...
Persistent link: https://www.econbiz.de/10014848635
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Television viewing and consumer behaviour
Hasmini Abd Ghani, Noor - In: Young Consumers 6 (2005) 1, pp. 66-74
Looks at the influence of television on children’s development as consumers, beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion. Explains the results...
Persistent link: https://www.econbiz.de/10015044122
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An ethnography of the transfer of food learning within the family
Ayadi, Kafia; Bree, Joël - In: Young Consumers 11 (2010) 1, pp. 67-76
different socialization factors, children will discover new food products or food practices and will be able to bring them to … reverse socialization aspect. Limits and research perspectives are discussed after the presentation of the results …
Persistent link: https://www.econbiz.de/10015044242
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Obstacles to children developing as mature persons
O'Boyle, Edward J. - In: International Journal of Social Economics 36 (2009) May, pp. 642-651
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10004993596
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Obstacles to children developing as mature persons
O'Boyle, Edward J. - In: International Journal of Social Economics 36 (2009) 6, pp. 642-651
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10014805538
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Major influence factors in children's consumer socialization
Dotson, Michael J.; Hyatt, Eva M. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 35-42
identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization … literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children … designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and …
Persistent link: https://www.econbiz.de/10014848438
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Exploring children's perceptions of material possessions: a drawing study
Chan, Kara - In: Qualitative Market Research: An International Journal 9 (2006) 4, pp. 352-366
, personality association and social meaning. It was contradictory to John's model of consumer socialization that young children …
Persistent link: https://www.econbiz.de/10014987143
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Children's buying behaviour in China
Fan, Ying; Li, Yixuan - In: Marketing Intelligence & Planning 28 (2010) 2, pp. 170-187
Purpose – The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources. Design/methodology/approach – The key literature on consumer socialisation of children is reviewed. Primary data were collected from...
Persistent link: https://www.econbiz.de/10014946201
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How family structure affects parent ‐ child communication about consumption
Geuens, Maggie; De Pelsmacker, Patrick; Mast, Gitte - In: Young Consumers 4 (2003) 2, pp. 57-62
Begins by defining consumer socialisation as the process by which young people learn to function in the marketplace; this is a key concept in studying children’s consumer behaviour and decision making. Outlines the ways that parents influence this process; they are role models, and communicate...
Persistent link: https://www.econbiz.de/10015044024
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Children, media and consumption
Tufte, Birgitte - In: Young Consumers 5 (2004) 1, pp. 69-76
Reports a five‐year Danish study into levels of consumer socialisation among children, showing how they have been affected by new and proliferating communications media; issues include their spending and saving abilities, brand awareness, media use, interests and activities, while advertising...
Persistent link: https://www.econbiz.de/10015044050