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Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences

Bischoff, Pirmin - In: Industrial marketing management : the international … 112 (2023), pp. 160-174

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Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs

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Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Studying customers' resource integration by service employees in interactional value co-creation

Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164

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3D printing : enabling customer-centricity in the supply chain

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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector

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Value antecedents in relationship between tourism companies

Moliner-Velazquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: The journal of business & industrial marketing 29 (2014) 3, pp. 215-226

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The effect of adaptation and trust on positional advantage of companies in B2B relationships : the moderating role of relationship value

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Contracts, relationships and innovation in business-to-business exchanges

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The effect of relation specific information technology on collaborative coordination in business-to-business relationships

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