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Marketing systems : a listen, learn, leverage framework
Domegan, Christine; Brychkov, Dmitry; McHugh, Patricia; … - In: Journal of macromarketing 40 (2020) 3, pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
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Informational value of visual nudges during crises : improving public health outcomes through social media engagement amid COVID-19
Ivanov, Anton; Tacheva, Zhasmina; Alzaidan, Abdullatif; … - In: Production and operations management : the flagship … 32 (2023) 8, pp. 2400-2419
Persistent link: https://www.econbiz.de/10014328683
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Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis
Galiano-Coronil, Araceli; Aguirre Montero, Alexander; … - In: Management decision 62 (2024) 2, pp. 549-574
Persistent link: https://www.econbiz.de/10014637163
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669
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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Language and thought : linguistic relativity in social marketing communication
Goel, Manvi; Sharma, Vinay; Gupta, Omprakash K. - In: International journal of consumer studies 48 (2024) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520
Persistent link: https://www.econbiz.de/10013369192