Search Results - subject_exact:"Skincare product"

Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights

Castilla-Miguel, Lierni; Aramendia-Muneta, Maria Elena - In: Using influencer marketing as a digital business strategy, (pp. 235-268). 2024

Persistent link: https://ebtypo.dmz1.zbw/10014462517

From skin whitening to skin brightening and, now, skin glowing : how L'Oréal sustains its skincare line from colourism and genderism to racism and classism

Cheong, Huey Fen; Surinderpal Kaur - In: Social and sustainability marketing : a casebook for …, (pp. 547-562). 2022

Persistent link: https://ebtypo.dmz1.zbw/10013463751

United States of America : Badger tackling climate change

Birdthistle, Naomi - In: Attaining the 2030 sustainable development goal of …, (pp. 47-55). 2022

Persistent link: https://ebtypo.dmz1.zbw/10013492921

The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust

Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 295-311

Persistent link: https://ebtypo.dmz1.zbw/10013358776

Women’s Disempowerment and Preference for Risky Skin Whitening Products : Experimental Evidence from India

Adbi, Arzi - 2019

Free market advocates consider consumer choice unambiguously welfare-enhancing but consumers are often unable to make choices aligned with their well-being, and being disempowered might sometimes drive preference for products with questionable impact. We contribute to this debate on corporate...

Persistent link: https://ebtypo.dmz1.zbw/10012902701

Women's disempowerment and preference for risky skin whitening products : experimental evidence from India

Adbi, Arzi; Chatterjee, Chirantan; Kinias, Zoe; Singh, … - 2019 - Revised version of 2018/10/OBH/STR

Persistent link: https://ebtypo.dmz1.zbw/10012157134

Women's disempowerment and preference for skin whitening products : experimental evidence from India

Adbi, Arzi; Chatterjee, Chirantan; Kinias, Zoe; Singh, … - 2018 - Revised version of 2017/78/OBH/STR

Persistent link: https://ebtypo.dmz1.zbw/10012040342

Women's disempowerment and preference for risky skin whitening products : experimental evidence from India

Adbi, Arzi; Chatterjee, Chirantan; Kinias, Zoe; Singh, … - 2017 - Revised version of 2016/78/OBH/STR

Persistent link: https://ebtypo.dmz1.zbw/10012035511

The role of consumer self-control in the consumption of virtue products

Ein-Gar, Danit; Goldenberg, Jacob; Sagiv, Lilach - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 123-133

Persistent link: https://ebtypo.dmz1.zbw/10009569980

Perceived service quality and self-concept influences on consumer attitude and purchase process : a comparison between physical and internet channels

Wu, Shwu-ing; Chan, Hsiu-ju - In: Total quality management & business excellence : an … 22 (2011) 1/2, pp. 43-62

Persistent link: https://ebtypo.dmz1.zbw/10008986651

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Koubaa, Yamen; Ulvoas, Gaelle; Chew, Patricia - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 626-640

Persistent link: https://ebtypo.dmz1.zbw/10009408817

Die Marke als vertrauensschaffendes Medium im Prozess der Kaufentscheidung - dargestellt am Beispiel der Marke Nivea

Klukas, Ina; Wessels, Harm - In: Facetten des Konsumenten- und Käuferverhaltens in …, (pp. 65-99). 2011

Persistent link: https://ebtypo.dmz1.zbw/10009237563

Yearning for lightness : transnational circuits in the marketing and consumption of skin lighteners

Glenn, Evelyn Nakano - In: Inequality in Canada : a reader on the intersections of …, (pp. 231-247). 2010

Persistent link: https://ebtypo.dmz1.zbw/10003958714