Perceived service quality and self-concept influences on consumer attitude and purchase process : a comparison between physical and internet channels
Year of publication: |
2011
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Authors: | Wu, Shwu-ing ; Chan, Hsiu-ju |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 22.2011, 1/2, p. 43-62
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Subject: | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel | Kosmetik | Cosmetics | Hautpflegemittel | Skincare product |
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