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~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Brand management
129
Markenführung
129
Social media
117
Relationship marketing
105
Innovation
87
Viral marketing
86
Virales Marketing
86
Brand image
85
Markenimage
85
Online retailing
72
Online-Handel
72
Innovation management
57
Multinationales Unternehmen
57
Transnational corporation
57
Innovationsmanagement
56
Social network
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Soziales Netzwerk
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Globalisierung
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Globalization
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Developing countries
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Electronic Commerce
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Entwicklungsländer
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Virtual reality
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Virtuelle Realität
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Bazi, Saleh
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
McLean, Graeme J.
2
Mora Cortez, Roberto
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
André, Ana Raquel
1
Andzulis, James
1
Apiradee Wongkitrungrueng
1
Archer-Brown, Chris
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
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Journal of business research : JBR
Journal of retailing and consumer services
91
International journal of internet marketing and advertising : IJIMA
43
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of product & brand management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of strategic marketing
26
International journal of electronic marketing and retailing : IJEMR
24
Journal of internet commerce
23
Tourism management : research, policies, practice
23
Business horizons
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
20
International journal of business information systems : IJBIS
19
Journal of promotion management : innovations in planning and applied research
19
Marketing intelligence & planning
19
International journal of electronic customer relationship management : IJECRM
18
International journal of hospitality management
18
Journal of service management
18
The journal of services marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing communications
16
SpringerLink / Bücher
16
The service industries journal
16
Electronic commerce research
15
Journal of marketing
15
Cogent business & management
14
International journal of electronic commerce : IJEC
14
Journal of customer behaviour
14
Journal of electronic commerce research : JECR
14
Journal of hospitality marketing & management
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Journal of travel and tourism marketing
13
The journal of business & industrial marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
104
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
4
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
5
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
6
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
7
Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Cheng, Li
;
Wang, Yue
;
Zhang, Xiao
;
Zhu, Di
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468655
Saved in:
8
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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