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~isPartOf:"Journal of business research : JBR"
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Konsumentenverhalten
Social Web
436
Social web
436
Consumer behaviour
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Brand management
129
Markenführung
129
Social media
117
Relationship marketing
105
Beziehungsmarketing
104
Innovation
87
Viral marketing
86
Virales Marketing
86
Brand image
85
Markenimage
85
Online retailing
72
Online-Handel
72
Innovation management
57
Multinationales Unternehmen
57
Transnational corporation
57
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56
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55
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55
Globalisierung
52
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52
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50
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50
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50
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50
Entwicklungsländer
50
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Virtual reality
46
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44
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311
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311
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5
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5
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3
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English
311
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Laroche, Michel
13
Filieri, Raffaele
8
Cleveland, Mark
7
Bartikowski, Boris
6
Ko, Eunju
6
Flavián Blanco, Carlos
5
Richard, Marie-Odile
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Seo, Yuri
4
Black, Iain
3
Casaló, Luis V.
3
Chen, Qimei
3
Choi, Jeonghye
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
McLean, Graeme J.
3
Papadopoulos, Nicolas G.
3
Ranaweera, Chatura
3
Reijmersdal, Eva A. van
3
Teng, Lefa
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Barhorst, Jennifer Brannon
2
Bazi, Saleh
2
Behl, Abhishek
2
Belei, Nina
2
Bigné Alcañiz, J. Enrique
2
Chandon, Jean-Louis
2
Chang, Sue Ryung
2
Chen, Jie
2
Choi, Yung Kyun
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gierl, Heribert
2
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Journal of business research : JBR
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
75
Journal of internet commerce
72
Psychology & marketing
64
International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
61
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of travel and tourism marketing
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Electronic commerce research
50
International journal of business information systems : IJBIS
48
International journal of advertising : the review of marketing communications
47
Cogent business & management
45
Information systems research : ISR
44
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
The journal of brand management : an international journal
43
Asia Pacific journal of marketing and logistics
41
Journal of management information systems : JMIS
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of hospitality marketing & management
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
37
Marketing intelligence & planning
37
SpringerLink / Bücher
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
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ECONIS (ZBW)
311
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
4
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
5
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
6
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
7
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
10
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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