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~isPartOf:"Journal of business research : JBR"
~subject:"Online-Marketing"
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Online-Marketing
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Welt
198
World
198
Brand management
129
Markenführung
129
Social media
117
Relationship marketing
105
Beziehungsmarketing
104
Innovation
87
Viral marketing
86
Virales Marketing
86
Brand image
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Markenimage
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Online retailing
72
Online-Handel
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Innovation management
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Multinationales Unternehmen
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Transnational corporation
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Innovationsmanagement
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Globalisierung
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Globalization
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Entwicklungsländer
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Filieri, Raffaele
7
Ko, Eunju
5
Richard, Marie-Odile
5
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Kim, Juran
3
Seo, Yuri
3
Yoon, Sukki
3
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
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Behl, Abhishek
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Chen, Jie
2
Chen, Qimei
2
Choi, Jeonghye
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Ghosh Dastidar, Ayan
2
Gierl, Heribert
2
Gorton, Matthew
2
Harrigan, Paul
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Lee, Eun-Ju
2
Lin, Zhibin
2
Liu, Ran
2
Milne, George R.
2
Mora Cortez, Roberto
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Okazaki, Shintaro
2
Peng, Ling
2
Plangger, Kirk
2
Quach, Sara
2
Rana, Nripendra P.
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
127
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
62
Journal of marketing communications
62
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
51
SpringerLink / Bücher
51
International journal of electronic marketing and retailing : IJEMR
48
Business horizons
46
The journal of product & brand management
45
Journal of management information systems : JMIS
44
Springer eBook Collection
40
International journal of technology marketing : IJTMkt
39
Cogent business & management
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Journal of travel and tourism marketing
37
Electronic commerce research
36
International journal of business information systems : IJBIS
35
Marketing intelligence & planning
35
International journal of contemporary hospitality management
33
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of strategic marketing
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
210
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210
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
4
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
5
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
6
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
7
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
8
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
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