À votre santé – conceptualizing the AO typology for luxury wine and spirits
Year of publication: |
2016
|
---|---|
Authors: | Paschen, Jeannette ; Paschen, Ulrich ; Kietzmann, Jan Henrik |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 28.2016, 2, p. 170-186
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Conceptual/theoretical | Brand management | Canada | Alcoholic drinks | Not applicable | Marketing mix | Wines and spirits |
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