1996 AMA Winter Educators' Conference
ed.: Edward A. Blair ...
| Alternative title: | Winter Educators' Conference <1996, Hilton Head, SC>: [Nineteen hundred and ninty-six AMA Winter Educators's Conference] Winter Educators' Conference <1996, Hilton Head, SC>: [Nineteen ninty-six AMA Winter Educators' Conference] |
|---|---|
| Year of publication: |
1996
|
| Other Persons: | Blair, Edward (ed.) ; Kamakura, Wagner A. (contributor) |
| Institutions: | Winter Educators' Conference <1996, Hilton Head Island, SC> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XIX, 440 S. |
|---|---|
| Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806, ZDB-ID 2961099-0. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-87757-258-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274863