2002 AMA Winter Educators' Conference : [held February 22 - 25, 2002, at ... Austin, Tex.]
Year of publication: |
2002
|
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Other Persons: | Evans, Kenneth R. (contributor) |
Institutions: | Winter Educators' Conference <2002, Austin, Tex.> ; American Marketing Association (contributor) |
Publisher: |
Chicago, Ill. : American Marketing Association |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXIII, 537 S. : graph. Darst. |
---|---|
Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806. - Vol. 13 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 0-87757-299-2 |
Source: |
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